How Much Does Outsourced Sales and Marketing Cost in 2026

Nobody in this industry publishes prices, which forces every founder through discovery calls just to learn whether a vendor is even in budget. Here are the real numbers, including ours.

Channel by channel

Channel vendors: SEO retainers run $2,000 to $10,000 monthly at credible quality. Google Ads management runs $1,500 to $7,500 monthly plus your spend, usually 10 to 20 percent of spend at higher budgets. Standalone appointment setting runs $3,000 to $8,000 a month for a flat retainer, or $150 to $800 per meeting on performance models, with dedicated senior teams at $10,000 to $25,000. Connected TV media clears at a blended $26 per thousand impressions with managed service fees of 10 to 20 percent on top. Buy them separately and you own the seams between them.

The costs the proposals skip

Ad spend itself, which is always on top of fees; plan $3,000 to $50,000 monthly depending on market. Tooling and data for outbound, $500 to $2,000 a month if you buy it yourself. Creative production for video, $5,000 to $15,000 per shoot. And the cost of the seam: more than 70 percent of marketing leads are never contacted by sales, which is a cost no invoice shows you.

The in house comparison

A marketing manager at $110,000 to $140,000, loaded to roughly $140,000 to $175,000 with tax and benefits. An SDR at $70,000 to $90,000 loaded. Tools, data, and a manager's time on top. Then the ramp: three to four months before either produces, and turnover that resets the clock. One marketing lead plus one agency retainer runs $160,000 to $190,000 a year with the seam still unowned.

Full pipeline firms, including ours

Firms that run the whole system, site, content, ads, media, and outbound, price between the sum of the channel parts and the in house stack. Ours, on a 12 month term: $2,500 monthly for the content program, $5,000 with a Google Ads campaign and a landing page, $10,000 for the full pipeline with an outbound seat and a meeting commitment in writing, and from $25,000 with TV and media buying across multiple brands. Month to month runs 20 percent higher. Each is on a 90 day ramp with deliverables in writing. We publish these because the question deserves an answer on a page, not a pitch.

What the term does to the price

The website build is $15,000 on our stack: Next.js, server rendered, schema on every page. Month to month, you pay it up front. On a 12 month term it is included at every tier, hosting comes with it, and the term itself costs what ten months cost month to month: Baseline is $3,000 monthly or $2,500 on term, Catalyst $6,000 or $5,000, Kinetic $12,000 or $10,000, Critical Mass from $30,000 or $25,000. A company that knows it will run the program for a year pays two months less and gets the site, which is the honest price of optionality.

Cost per meeting, the number that matters

Divide everything by meetings. Kinetic at $10,000 producing ten qualified meetings a month costs $1,000 per meeting before ad spend. If your close rate is one in five and your deal is $25,000, that is $5,000 of cost against $25,000 of revenue, and the math sings. The same program producing three meetings costs $3,333 each and the math argues. A vendor who will not commit to the meeting number will not let you run this calculation, which is the whole point of refusing.

The ask: want the math run on your numbers? Book a pipeline call. The price is already on the site, so the call can be about your pipeline.