Paid search
Google Ads measured in meetings, not clicks.
Most ad accounts are graded on metrics that cannot pay your bills. We run Google Ads as one stage of a pipeline that ends in a booked sales conversation, which changes every decision upstream: keyword intent over volume, landing pages we build ourselves, and budgets steered by cost per qualified meeting.
Catalyst runs one campaign, built and read weekly. Kinetic runs multiple campaigns with A/B testing and multiple landing pages. A second product line is $1,000 a month as an add on. Pricing is published.
What senior management actually looks like
Search campaigns built on buyer intent keyword maps, not keyword dumps. Negative lists maintained weekly. Landing pages designed and shipped by our own development team, so the page matches the ad and the ad matches the offer. Conversion tracking wired to meetings booked, with offline conversion import when deals close. Monthly reporting a founder can read in two minutes.
Regulated industries are home turf
We run compliant healthcare campaigns and have resolved certification and policy issues that stall most agencies, including LegitScript scoped accounts and HIPAA aware intake flows. If your category has rules, we have probably already shipped inside them.
The proof pattern
For a concussion care program we built a seven page service architecture and the matching search campaign as one system: every ad group landed on a page written for that exact query, with compliant intake behind it. That is the difference between buying clicks and building a pipeline stage.
What founders ask first
Typically $3K to $50K monthly in spend. Below that, search rarely produces stable meeting volume; above that, we scale with structure.
No, but accounts convert better when the page and the ad are built by the same team, and ours usually are.
Stable cost per meeting typically emerges in weeks four through eight of the 90 day ramp.
Where it serves lead quality. We feed it qualified conversion signals so it optimizes toward meetings, not form spam.
George Stoff, Founder and Lead Engineer
Thirty years building software, brands, and demand. On every account.