Paid search
Google Ads measured in booked meetings, not clicks.
Isovertic is the growth agency for healthcare, pharma, biotech, medical devices, and life sciences tools and diagnostics. We build and run Google Ads campaigns that put qualified meetings on your sales team's calendar and tell you exactly what each meeting cost. CEOs, presidents, VPs of commercial, VPs of marketing, chief operating officers, and chief financial officers hire us when their advertising is producing activity that will not convert into real conversations with a chief medical officer, a director of billing, a principal investigator, or a practice administrator.
Google Ads begins at Excitation: $5,000 per month plus ad spend, one managed campaign, one landing page, automated follow-up within 30 seconds, and a monthly strategy call. Amplification adds more campaigns. A second product line is $1,000 per month per line. Pricing is published.
What this actually is
A managed Google Ads campaign, a landing page built to receive the click, automated follow-up on the inbound lead within 30 seconds, and a monthly report centered on cost per booked meeting. Not a click count. Not a dashboard your team has to translate.
We run ads against the searches your buyers make when they are already looking for a solution: a device model, a regulation, a billing code, a clinical protocol, a specific service. The ad leads to a page that answers that exact question in plain language and gives one clear next step. Your team sees the meetings that came out of it, not a pile of impressions.
Why this kind of buyer requires a different setup
The healthcare, pharma, biotech, medical device, and life sciences tools and diagnostics buyer is not casual. A medical director may need a clinically defensible answer before they will book time. A director of billing wants a plain explanation of what actually happens in the office. A principal investigator wants to see the assay data on the same page as the offer. A founder looking for a vendor after a board request will not spend 30 seconds on a home page that reads like a brochure.
Every campaign we run has a landing page written for the reader who clicked. Every page has a real next step: book a meeting, request a scoping call, download the specification sheet, join a briefing. The ad, the page, the follow-up, and the meeting are one connected job owned by one team.
The deliverables, by name
- One Google Ads campaign built, launched, and managed inside Excitation. More campaigns in Amplification and Quantum Leap when the sale supports them.
- One landing page for the campaign, refreshed when the campaign says the page needs a revision.
- Weekly build, review, and adjustment by the people running the account.
- Automated follow-up on inbound leads within 30 seconds, with the process wired into your intake.
- A monthly report with cost per booked meeting, the campaign context behind the number, and what we are changing next.
- A second product line available as an add-on at $1,000 per month per line.
- The HIPAA form-and-call stack at $750 per month when the campaign runs against protected health information rules, built against the HHS OCR online tracking guidance.
Which package includes Google Ads
Google Ads begins at Excitation, $5,000 per month plus ad spend. It includes the Ground State publishing program, one managed Google Ads campaign, one campaign landing page, 16 social posts a month, a monthly strategy call, automated follow-up for inbound leads within 30 seconds, and the $15,000 website rebuild spread across the 12-month engagement.
Amplification, $10,000 per month plus ad spend, adds a larger publishing program, a YouTube channel, weekly account review, and one dedicated person calling and emailing your prospects with meetings verified against the meeting quality standard.
Quantum Leap, from $25,000 per month plus ad spend, runs the program on one brand or several with two dedicated people calling and emailing your prospects, in-house creative, and media buying across streaming and broadcast when the math supports it.
Ground State does not include Google Ads. If your budget is not ready for paid advertising, the more honest first move is to publish the material that lets buyers find and assess you over time, then add ads when the site can carry the sales argument. See the full package terms on the pricing page.
The honest limit
Below about $1,000 per month in Google Ads spend, there is usually not enough activity for reliable learning. We will not take a $300 monthly spend and promise a dependable meeting rate. Ground State plus published content is the honest recommendation at that level.
Paid search can bring a prospect to the door. It cannot make your sales team respond, qualify the inquiry, or close. The number we report is cost per booked meeting because it is closer to the work your team actually does. Sales discipline after the meeting appears is still your job.
This works best when your buyer already searches in specific language. If your sale depends on teaching an entirely new category, Google Ads is often not the first place to spend.
What we don't do
We are not a click-buying vendor that emails an unread dashboard once a month. We are not a general promotion shop that runs ads to an unprepared home page. We do not report a high click count as if it were a sales result. We do not conceal the ad spend inside a management fee. You see it, approve it, and can judge it beside the meeting record.
Google Ads is run by Google Ads specialists on staff, not by a generalist account manager splitting time across five accounts. Every campaign is built, read weekly, and reported by the same person for the life of the engagement.
What founders ask first
Excitation is built for $1,000 to $5,000 a month in ad spend. Below about $1,000 a month there is not enough activity for reliable learning, and Ground State is the honest recommendation. Above $5,000, Amplification runs more campaigns.
No, but accounts convert better when the page and the ad are built by the same team, and ours usually are.
A usable cost per meeting typically emerges in weeks four through eight of the 90 day ramp.
Where it serves meeting quality. We feed it qualified conversion signals so it optimizes toward meetings, not form spam.
Send us your current landing page and cost per lead.
If you would rather talk it through, book a pipeline call and send us your current landing page URL and your cost per lead. In about ten minutes we will tell you whether the problem is the page, the follow-up, the campaign, or the budget, and whether a rebuild would cost less than continuing as you are. Sometimes the honest answer is you are already fine, and we are happy to say so and hand you back your afternoon.
George Stoff, Founder and Lead Engineer
Full-stack engineer with more than 30 years building the systems companies sell through. He built the method Isovertic runs on and stays on every account as the standards owner and the escalation path. When search algorithms shift or a compliance question comes up, you get his engineering judgment. Day-to-day execution runs on the team he trained.
LinkedInKristen Coughlin, Chief Operating Officer
Trained molecular biologist. Ten years selling translational research products, then institutional operations at the Yale School of Medicine. She documented George's method, trained the team on it, and built the operation so the same system runs the same way on every account.
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