Streaming television, broadcast, and radio that support the sale.

What this actually is

A media plan, produced spots, placement in the markets that fit your sale, and a monthly report that compares markets that ran the campaign with markets that did not. Not a prestige buy. Not a national schedule your team cannot connect to a conversation.

Connected television, often called CTV, is streaming television watched through apps and connected devices. It opened a door that used to stay shut for growing companies. Instead of a broad national schedule with little control, we can focus a test on the locations, audiences, or professional segments that matter to your sale. Broadcast and radio still earn a place when regional density matters. A specialty practice group, a regional health system, or a company selling into a concentrated market may benefit from showing up where its buyers live and commute.

We place media because the numbers and the sales situation make the case, not because television sounds impressive on an investor update.

Why media can move a considered sale

A medical practice choosing a new partner, a hospital evaluating a service, a research leader considering a platform, or a large group evaluating a device may have seen very few companies like yours on a screen. A buyer who has seen your company before is more likely to open the email, take the call, or give your product page a serious look. That familiarity is the specific job of the media buy. It is not a substitute for the site or the follow-up. It is a supporting layer for both.

The measurement has to be plain. We compare activity in the markets that saw the campaign with the markets that did not. We look at direct visits, branded searches (people typing your company name), inbound interest, and the response to outreach. Then we review those movements next to booked meetings. Television is not magic. It gives your other sales work a more familiar name to stand on.

The deliverables, by name

• ·A produced spot for streaming television, with creative that survives the same reader who will check your site the next day.
• ·Broadcast and radio spots where regional density makes those channels earn their spend.
• ·A written media plan with the audience, the geography, the flighting, the spend, and the reason each placement is on the plan.
• ·Placement and buying run by the same team that runs your site, your ads, and your outbound.
• ·A monthly report that compares campaign markets with control markets and reviews the change beside inbound activity and meetings.
• ·A written recommendation to continue, revise, or stop after the evidence is in.
• ·In-house video, photography, and design production in Quantum Leap for larger and multi-brand programs.

Which package includes media

Media is available in Amplification, $10,000 per month plus ad spend, which also includes the higher-volume publishing program, Google Ads, a YouTube channel, weekly account review, and one dedicated person calling and emailing your prospects. Amplification fits a company that already has the basics in place and wants media to support a defined sales effort.

Quantum Leap, from $25,000 per month plus ad spend, runs the system on one brand or several with two dedicated people calling and emailing your prospects, in-house creative production, and media buying across streaming television, broadcast, and radio when it fits. It is built for later-stage healthcare, pharma, biotech, medical device, and life sciences companies that want one accountable team on all of it.

Ground State and Excitation do not include media buying. That is intentional. First build the website that can answer a buyer's questions, publish the material, run paid search where buyers already look, and make sure the sales team can carry the meetings. Media becomes useful after those pieces are already doing their jobs. See the full package terms on the pricing page.

The honest limit

Media is worth testing when being known helps the sale. It fits regional healthcare, high-consideration business sales, and companies whose buyers need repeated evidence that the company is real and established. It is not the right first move for a company that still cannot be found by people actively searching for what it sells.

A television spot does not replace a clear offer, a useful website, or a salesperson who follows up. It can support all three. It cannot rescue any of the three. We will say no to a media test when the underlying sales work is not ready.

The evidence is directional, not a laboratory instrument. A buyer may see a spot, then search a week later, then ask a colleague, then take a call two months after that. We can measure meaningful movement and compare markets. We will not claim that one viewing event closed a complex healthcare sale.

What we don't do

We are not a media vendor that sells inventory without asking what happens after the prospect visits your site. We are not a creative shop looking for an award entry. We do not recommend television because the founder likes television. We do not bury spend under vague fees. You can see the plan, the placements, the creative work, and the report.