Media
TV is no longer above your pay grade.
The enterprise agencies that buy television serve enterprise budgets, so most growing companies never even price the channel. That is the opportunity. Streaming TV inventory can be bought with precision and tested with budgets in the low five figures, and a local or category audience seeing your brand on the biggest screen in the house changes how every cold email and search ad performs afterward.
Critical Mass, with a $25,000 monthly media minimum spent in your own accounts and an exposed versus control measurement plan in the agreement. Pricing is published.
What we buy
Connected and streaming TV across the major platforms with audience and geographic targeting, broadcast and cable where local density makes it efficient, and audio where the buyer commutes. Buys are planned against the same ideal customer profile that drives your outbound lists, because it is one pipeline.
Creative included, not subcontracted
Thirty years of media production live inside the firm. Spots are written and produced against your positioning, in the same voice as your site and your outreach, at budgets that respect the test.
Measurement without the mystery
TV's job in this system is observable: branded search lift, direct traffic lift, and outbound reply rates in exposed geographies. We report those movements next to your meeting numbers, and we are honest about what TV did and did not do. When the test works, we scale. When it does not, we say so and reallocate.
Why this is the wedge
Your competitors believe TV starts at a million dollars. Their belief is your unguarded flank. A business doing $3M with a $15K monthly streaming test can be the only company in its category a buyer has ever seen on television. Familiarity is the cheapest objection killer in sales, and almost nobody in your weight class is buying it.
What founders ask first
Meaningful streaming tests start around $10K to $15K monthly in media for 8 to 12 weeks, plus creative.
Yes. Streaming buys target down to geography and audience segment, which is exactly where regional service businesses win.
Lift in branded search, direct traffic, and reply rates in exposed markets, read against control. We set the measurement plan before the first dollar runs.
Fully in house, script to delivery.
George Stoff, Founder and Lead Engineer
Thirty years building software, brands, and demand. On every account.