Brand
Look like the firm they should have called first.
Buyers decide who is senior in about three seconds, and they decide it visually. We design identities and interfaces with editorial restraint: confident type, structural layout, real photography, nothing decorative. The work signals authority quietly, which is the only way authority can be signaled.
A video and photography production day is $4,500 as an add on at any tier, included quarterly on Kinetic, and creative production is in house on Critical Mass. Pricing is published.
Brand in service of pipeline
This is not branding for award shows. Every identity we build has to survive contact with a cold email, a landing page, a TV spot, and a sales deck, because we build all four. Coherence across those surfaces is what makes a $5M company read like a $50M one.
What we deliver
Identity systems: wordmark, type, color, usage. Messaging architecture: positioning, category claim, voice. Sales materiel: decks, one pagers, proposal systems. Interface design for the site and product surfaces we build in development.
What founders ask first
Rarely. Identity divorced from messaging and the surfaces it lives on tends to die in a drawer. We scope brand work inside pipeline engagements.
Identity and messaging systems typically run $15K to $40K depending on scope, folded into the ramp.
Senior hands only. No juniors, no templates, no outsourcing.
George Stoff, Founder and Lead Engineer
Thirty years building software, brands, and demand. On every account.