Startups
The startup growth agency: a pipeline before the sales hire.
You have a product, a runway, and a board that wants to see meetings move before it funds the sales hire. ISOVERTIC runs the marketing and, when you are ready, the outbound, at a price that fits a seed or Series A budget and is published so you can put it in the model.
Ground State if you publish nothing yet and need the site to say something before the next raise. Excitation when there is budget for paid demand and a landing page per audience. Amplification when the board wants meetings, not traffic, and you would rather rent a seat than hire an SDR who ramps for four months and leaves in fourteen. Pricing is published.
What founders get that a freelancer cannot give them
One team across the site, the content, the ads, and the calls, so the objection heard on a Tuesday call is in the ad copy by Friday.
A 90 day ramp with deliverables you can paste into a board update. A website build included with a 12 month term.
The package that matches the stage
Pre revenue, Ground State: a newsletter, a published article, and social every month so the company has a voice before it has a sales team. Seed with a budget for demand, Excitation: one Google Ads campaign and a landing page per audience, with a human reading the account weekly. Series A with a board asking for pipeline, Amplification: a dedicated person calling and emailing your prospects with meetings verified against the meeting quality standard, multiple campaigns, and a weekly call.
What founders ask first
No. Amplification replaces the first two.
The term is a year, so a pause is a conversation. Paid demand can be turned down inside the term; content keeps running, because visibility compounds and restarts slowly.
Yes, on Ground State and Excitation. Amplification needs a closer on your side, because we book the meeting and you take it.
George Stoff, Founder and Lead Engineer
Full-stack engineer with more than 30 years building the systems companies sell through. He built the method Isovertic runs on and stays on every account as the standards owner and the escalation path. When search algorithms shift or a compliance question comes up, you get his engineering judgment. Day-to-day execution runs on the team he trained.
LinkedInKristen Coughlin, Chief Operating Officer
Trained molecular biologist. Ten years selling translational research products, then institutional operations at the Yale School of Medicine. She documented George's method, trained the team on it, and built the operation so the same system runs the same way on every account.
LinkedIn