Startups
A pipeline before the sales hire.
You have a product, a runway, and a board that wants to see the top of the funnel move before it funds the bottom. ISOVERTIC runs the marketing and, when you are ready, the outbound, at a price that fits a seed or Series A budget and is published so you can put it in the model.
Baseline if you publish nothing yet and need the site to say something before the next raise. Catalyst when there is budget for paid demand and a landing page per audience. Kinetic when the board wants meetings, not traffic, and you would rather rent a seat than hire an SDR who ramps for four months and leaves in fourteen. Pricing is published.
What founders get that a freelancer cannot give them
One team across the site, the content, the ads, and the calls, so the objection heard on a Tuesday call is in the ad copy by Friday.
A 90 day ramp with deliverables you can paste into a board update. A website build included with a 12 month term, on a stack your first engineering hire will not want to rip out.
The tier that matches the stage
Pre revenue, Baseline: a newsletter, a blog post, and social every month so the company has a voice before it has a sales team. Seed with a budget for demand, Catalyst: one Google Ads campaign and a landing page per audience, with a human reading the account weekly. Series A with a board asking for pipeline, Kinetic: an outbound seat with a meeting number in writing, multiple campaigns, and a weekly call.
What founders ask first
No. Kinetic replaces the first two.
Yes. Month to month after the ramp, unless you took a term for the website.
Yes, on Baseline and Catalyst. Kinetic needs a closer on your side, because we book the meeting and you take it.
George Stoff, Founder and Lead Engineer
Thirty years building software, brands, and demand. On every account.