Field notes
Notes from the operating side.
No thought leadership. Numbers, mechanisms, and the math we run for clients, published. Every piece ends the same way, because the drumbeat never stops.
- 015 Abstrakt Marketing Group Alternatives for 2026Abstrakt is the biggest name in combined lead generation and marketing. Five alternatives sorted by what you are optimizing for, including the one built for regulated and technical sellers.
- 02CTV and TV Advertising for Small Business: The 2026 PlaybookStreaming TV now clears at a blended $26 CPM and can be bought by ZIP code. How a regional practice or a diagnostics brand buys it, what a real test costs, and how to measure it.
- 03Growth Partner vs Marketing Agency: What You Are Actually BuyingThe agency model bills for activity. The growth partner model is accountable for outcomes. The real difference, what $2,500, $5,000, and $10,000 a month each buy, and how to tell which one you need.
- 04HIPAA Compliant Lead Generation for Practices and Healthcare BrandsWhat counts as PHI on a form, what the 2024 court ruling changed and what it did not, the BAA covered form and call stack, and the mistakes that produced $6 million to $18 million settlements.
- 05How Much Does Outsourced Sales and Marketing Cost in 2026Real numbers for outsourced marketing, appointment setting, and full pipeline programs, including our own four tiers, what a term does to the price, and the in house comparison nobody prices honestly.
- 06How to Get Cited by ChatGPT and Perplexity: What 147 Pages Taught UsOnly 12 percent of AI cited URLs overlap with Google's top ten. What we ship on a life science site to get pulled into the answer, and what Baseline versus Kinetic do about it each month.
- 07How to Get More B2B Sales Meetings Without Hiring an SDRFive mechanisms that put qualified meetings on a calendar, mapped to the six step system, with examples from life science and healthcare.
- 08How to Market a CRO Without a Sales TeamWritten from a decade selling for a genetic engineering CRO. How researchers actually buy, why 147 pages beat 12, who to call in the lab, and which tier a $3 million CRO starts on.
- 09Lead Generation vs Appointment Setting: Which One Fills Your CalendarThe two services get sold interchangeably and they are not. What each delivers, the conversion math between them, and which tier delivers which.
- 10MLR Review for Marketing Content: A Workflow That Ships WeeklyMedical, legal, and regulatory review averages 14.8 days per job across the industry and 50 to 60 at large pharma. How a smaller company runs it weekly with a named reviewer, a claim library, and a sign off log.
- 11Should You Hire a Salesperson or Outsource Sales? The Real MathThe loaded cost of the hire, the ramp nobody budgets, and a decision by stage for founders who are the only person who can explain the product.
- 12The 7 Best B2B Appointment Setting Companies in 2026An honest ranking of the top appointment setting firms, what each is best at, real pricing signals, and which one to pick when your buyer is a scientist or a clinician.
- 13The Complete Guide to Outsourced Sales and Marketing in 2026What outsourcing the full pipeline means, step by step, what it costs by tier, who it fits, and the vetting questions a regulated buyer has to ask. Written by a founder who builds these systems.
- 14Why Your Sales Pipeline Is Inconsistent and How to Fix ItFeast and famine revenue is a structural problem with five known causes and a known fix, whether your revenue tracks the grant calendar or one surgeon's referral list.