Outbound
Appointment setting that lands on your calendar, not in a report.
Your sales team should spend its time in sales conversations. Ours makes sure it does. ISOVERTIC runs the entire outbound motion: list building from real data sources, multichannel sequences across email, phone, and LinkedIn, qualification against your ideal customer profile, and confirmed meetings booked directly on your calendar with context attached.
Kinetic includes one outbound seat with a meeting number in writing. Critical Mass runs two. Catalyst can add a seat for $4,500 a month. A conference sprint that books meetings before and at one trade show is $7,500 per event. Pricing is published.
Why most appointment setting fails before the first call
The list is bought, not built. The message is generic because the vendor has never seen your website or your offer. The meeting gets booked into a brand the prospect cannot verify, so half of them ghost. Converting a typical B2B prospect takes five or more follow up attempts, and no show rates above 30 percent are common when nobody runs confirmation sequences. The industry treats these as facts of life. They are symptoms of outbound run in isolation.
How we run it
List. We build target lists from primary data: public datasets, firmographics, technographics, and trigger events. For one healthcare revenue client we built the entire prospect universe from federal public use files before a single email was sent.
Message. Sequences are written against your actual positioning, by the same team that wrote your website. The prospect who clicks through finds a site that confirms everything the email claimed. That coherence is the conversion advantage no standalone SDR shop can offer.
Motion. Email, phone, and LinkedIn in coordinated cadences. Eighteen documented plays cover triggers from new executive hires to competitor weaknesses.
Qualify and book. Every meeting is qualified against criteria we agree on, confirmed with nurture sequences to kill no shows, and delivered with a brief: who they are, why they took the meeting, what they care about.
The deliverable is a calendar with meetings on it
A stated monthly volume of qualified meetings per your tier, the full sequence library as your property, call recordings and objection intelligence fed back into your site and ads, and a 90 day ramp with the commitment in writing. We report on meetings held and pipeline created. Not dials, not opens.
What founders ask first
Tier dependent and stated in writing before you sign. Volume targets are set in the 90 day ramp based on market size, offer strength, and average deal value.
We use automation for research, list building, and sequencing. Conversations that qualify and book are run by people, because your buyers can tell the difference.
No, but programs paired with our web and content work convert meaningfully better, because the prospect's diligence confirms the outreach instead of contradicting it.
You do. Lists, copy, and recordings are yours from day one.
George Stoff, Founder and Lead Engineer
Thirty years building software, brands, and demand. On every account.