Outbound
Qualified meetings on your calendar, each with a written brief.
Isovertic is the growth agency for healthcare, pharma, biotech, medical devices, and life sciences tools and diagnostics. We run outbound appointment setting as part of the same team that built your site, wrote your material, and supports the sales conversation after the meeting. CEOs, presidents, chief operating officers, VPs of commercial, VPs of marketing, and founders hire us when their salespeople are spending too much time prospecting and not enough time in real conversations with a chief medical officer, a chief scientific officer, a director of billing, a principal investigator, or a practice administrator.
Amplification includes one dedicated person calling and emailing your prospects. Quantum Leap includes two. You can add another person to any package for $4,500 per month. A conference sprint is $7,500 per event. We define what counts as a meeting, we verify each one, and we report cost per qualified meeting. Pricing is published.
What this actually is
A dedicated person on our team who runs coordinated phone, email, and LinkedIn outreach against a target list built from real data. Qualified meetings on your salesperson's calendar. A written brief for each meeting, with the context the salesperson needs before the call. We define what counts, we verify each meeting, and we report cost per qualified meeting.
Outbound fails when it is treated as a volume contest. A vendor buys a list, sends generic messages, celebrates activity, and leaves your team to discover whether anyone was serious. The prospect clicks through to a website that does not support the message, or lands on a calendar with no context. Nobody wins that exchange. We run the work from first contact through the scheduled meeting, and we own the handoff.
Why the brief matters
Your salesperson should not walk into a first call wondering whether the prospect runs a relevant organization, which problem they raised, or what triggered the conversation. We include the company and the role, the problem the prospect raised, what the prospect responded to in our sequence, any material we already sent, and the stated next step and the calendar hold.
It is basic operational hygiene. It also respects the prospect, which is a surprisingly low bar in this category. A salesperson who reads a two-paragraph brief before a call handles the meeting better than a salesperson who reads the LinkedIn profile in the elevator.
The deliverables, by name
- A dedicated person on our team running coordinated phone, email, and LinkedIn outreach against a target list built for your sale.
- A target list built from real data sources, not a purchased spreadsheet alone, filtered against the kind of organization and decision-maker you need to reach.
- Sequenced messages written to match your offer, your evidence, your website, and your sales material. If a prospect asks for evidence, the material we send confirms what the message promised.
- A qualified meeting booked directly on your salesperson's calendar.
- A written brief for each meeting, delivered before the call.
- Meetings verified against the meeting quality standard.
- A monthly review of scheduled meetings, reply quality, and the sales handoff.
- A conference sprint available at $7,500 per event for pre-event outreach and on-site meeting scheduling.
- The HIPAA form-and-call stack at $750 per month when the outreach touches protected health information.
Which package includes outbound
Amplification, $10,000 per month plus ad spend, includes one dedicated person calling and emailing your prospects alongside the website rebuild, higher-volume publishing, Google Ads, a YouTube channel, and weekly account review. The seat lands the meeting inside a company that can already defend the pitch when a prospect checks the site. That order is deliberate.
Quantum Leap, from $25,000 per month plus ad spend, includes two dedicated people calling and emailing your prospects and runs on one brand or several with in-house creative and media buying.
You can add a dedicated person calling and emailing your prospects to any package for $4,500 per month. That includes the person running the work and the meeting briefs.
Ground State is often the right place to begin if the website cannot yet defend the claim an email will make. Build first, then start the outreach. Excitation can add a seat once the site is ready. We would rather start later with a credible destination than start early and waste a buyer's time. See the pricing page.
The honest limit
Outbound cannot repair a weak website or an unclear offer. If a prospect clicks through and cannot confirm what the message said, the meeting rate and the show-rate both suffer. We sequence the website work first when it is needed.
It cannot turn a poor-fit list into qualified meetings through persistence alone. Your company must be able to say who it can help, what problem it solves, and who owns the calendar on your side. Meetings that fail the agreed standard do not count. It is not a promise that every scheduled person will buy.
A scheduled call is the beginning of sales work, not its replacement. Your team still has to prepare, show up, follow up, and close.
What we don't do
We are not a dial-count vendor, a general promotion shop, or a rented team that reports sent emails without owning the handoff. We do not use generic messages that could have been sent by anyone. We do not book an unqualified call to hit a count on a monthly report.
Content writers on staff write the sequences by hand. The same team that wrote your website writes your outbound, so the voice on the cold email matches the voice on the landing page it links to.
What founders ask first
No. We do not promise a specific number of meetings a month. We define what counts, we verify each meeting, and we report cost per qualified meeting. The definition is on the meeting quality standard page.
We use automation for research, list building, and sequencing. Conversations that qualify and book are run by people, because your buyers can tell the difference.
The website rebuild is included in every package, and Book starts after Build when the current site cannot confirm what the email claims. Outbound pointed at a site that supports the pitch converts better, because the prospect's diligence confirms the outreach instead of contradicting it.
You do. Lists, copy, and recordings are yours from day one.
Send us your current outbound sequence and reply rate.
If you would rather talk it through, book a pipeline call and send us your best-converting landing page along with your current outbound sequence and reply rate. In about ten minutes we will tell you whether the message, the website, the list, or the follow-up is holding the work back, and whether a dedicated person calling and emailing your prospects is the right next move. Sometimes the honest answer is you are already fine, and we are happy to say so and hand you back your afternoon.
George Stoff, Founder and Lead Engineer
Full-stack engineer with more than 30 years building the systems companies sell through. He built the method Isovertic runs on and stays on every account as the standards owner and the escalation path. When search algorithms shift or a compliance question comes up, you get his engineering judgment. Day-to-day execution runs on the team he trained.
LinkedInKristen Coughlin, Chief Operating Officer
Trained molecular biologist. Ten years selling translational research products, then institutional operations at the Yale School of Medicine. She documented George's method, trained the team on it, and built the operation so the same system runs the same way on every account.
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