Problem · Healthcare
Our compliance officer says no to everything, so we publish nothing.
Every idea goes to compliance and compliance says no, or says maybe and never says yes. The result is a practice or a healthcare brand with a website from 2019, a blog with three posts, and a competitor who publishes weekly. Compliance is not the problem. A workflow that sends whole campaigns to a busy person with no rules to apply is. Give them rules and a batch, and the answer becomes yes on Wednesday.
How people search thiscompliance blocking healthcare marketing · how to market a medical practice compliantly · legal review slowing marketing healthcare · compliant content workflow for healthcare brand · medical marketing claims approval process
The MLR review gate add on, from $500 a month plus setup, builds the claim library, the weekly batch, and the sign off log around a reviewer you name. The HIPAA form and call stack at $750 covers the intake side. Both run on any tier. Pricing is published.
Separate what needs review from what does not
A clinician profile, a hiring post, a photo of the new office, a conference recap, and an explanation of what to expect at a first visit make no clinical claim and need no medical review. A statement about outcomes, efficacy, safety, or comparison to another treatment does. In most practices, 80 percent of what should be published falls in the first group and has been blocked by association with the second. Write the two lists down and compliance will agree with them.
Give the reviewer rules instead of drafts
A claim library: every outcome, safety, or efficacy statement the practice or brand is allowed to make, with its source, approved once. Content written from the library, so most of a piece is pre approved language. Only new claims flagged, with the reference attached, in one weekly batch. A sign off log with the reviewer's name, date, and version. The reviewer answers one question per claim: approved, revised, or cut. One hour a week covers a newsletter, a post, and a month of social.
Cover the intake side once, so it stops coming up
Half of what compliance blocks is not the content. It is the form the content points to, the pixel on the page, the call recording with no consent. Fix the stack once: BAA covered forms, covered email, call tracking with spoken consent, no pixels on booking pages, server side conversion tracking. Compliance signs off on the stack one time, and every future campaign lands on infrastructure that is already approved.
Questions on this problem
A named reviewer with an MD or PhD credential who is accountable to you. Compliance owns the process and the log; the clinician owns the claim. Both sign.
Supported outcomes with fair balance, through the gate, in most categories. Some categories restrict further and we scope those before committing to a number.
It applies more. A small practice cannot afford a committee and cannot afford a settlement. One reviewer, one library, one hour a week.
George Stoff, Founder and Lead Engineer
Thirty years building software, brands, and demand. On every account.