Problem · Owners
We hired a marketing agency and we are not getting leads.
The retainer bills on the first of the month. The report arrives on the fifth. It shows impressions up, followers up, and a traffic chart with an arrow. Nowhere on it is the number you hired them for. That is not an accident of reporting. The agency model is built to be paid for activity, and activity is what you are getting.
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Every ISOVERTIC tier states its deliverables for the 90 day ramp in writing. Amplification at $10,000 a month adds a dedicated person calling and emailing your prospects. We define what counts, we verify each meeting, and we report cost per qualified meeting. If the work is not meeting the standard, the review at day 90 says what changes, in writing. Pricing is published.
Why the report never shows meetings
An agency is usually scoped to a channel: SEO, or paid, or social. Inside that channel it can be excellent and still produce nothing you can bill, because a lead has to cross three more steps to become revenue: a page that converts, a follow up within a business day, and a sales conversation. If the agency does not own those steps, it reports on the ones it owns. Impressions, clicks, rankings. All true. None of it a meeting.
Here is one example, not a typical result. The agency produces 40 inquiries and nobody on your side calls 30 of them. The agency shows 40 and you feel zero. Both can be right, and neither owns the handoff between marketing and sales.
Three questions that end the debate
What did the agreement say would be finished by day 90? If it names activity and nothing you can check, you bought activity. How many of last month's inquiries became a held conversation, and who counted? If nobody can answer, nobody is tracking the handoff between marketing and sales. Who actually works on the account, and have they sold to your buyer before? If the answer is a rotating group of juniors, you are training them with your budget.
What to buy instead
Buy the whole pipeline or buy nothing. One team that builds the page, writes the content, runs the ads, and books the meeting cannot point at a handoff it does not own. Our Excitation tier at $5,000 a month runs content, one Google Ads campaign, a landing page, and automated lead follow up within 30 seconds. Amplification at $10,000 adds the dedicated person calling and emailing your prospects. We agree what counts as a qualified meeting, we check that it was held, and we report what it cost. We do not promise how many.
The 90 day ramp has deliverables in writing and a written review at day 90 that reads leading indicators. The term is a year, because sales cycles in this work are often long, and revenue is judged at months six and twelve. If the leading indicators are not moving by day 60 we say so and change the plan before day 90.
How long to give an agency
Ninety days for paid search to reach a stable cost per inquiry. Organic content is read over months, not weeks. If at day 90 there is no number you can check and no plan with a number in it, the next 90 days will look the same.
Questions on this problem
Not always. If they run one channel well, keep them on that channel and we run the rest. If they cannot answer the three questions above, the decision makes itself.
Organic compounding does take months. A written 90 day plan does not have to wait. Any firm can state which pages will be live and what cost per inquiry the campaigns are aiming for by day 90. Ask for that.
No. We do not promise a specific number of meetings a month. We define what counts, we verify each meeting, and we report cost per qualified meeting.
George Stoff, Founder and Lead Engineer
Full-stack engineer with more than 30 years building the systems companies sell through. He built the method Isovertic runs on and stays on every account as the standards owner and the escalation path. When search algorithms shift or a compliance question comes up, you get his engineering judgment. Day-to-day execution runs on the team he trained.
LinkedInKristen Coughlin, Chief Operating Officer
Trained molecular biologist. Ten years selling translational research products, then institutional operations at the Yale School of Medicine. She documented George's method, trained the team on it, and built the operation so the same system runs the same way on every account.
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