Problem · Owners
We have a web guy, an ads guy, an SEO vendor, and a caller, and nobody owns the result.
When revenue stalls, everyone points at the seam next to them. The ads agency says the landing page is weak. The web shop says the traffic is bad. The SDR firm says the brand is invisible. Every one of them is right, and none of them is accountable, because you bought four parts of a system from four companies that have never spoken.
How people search thistoo many marketing vendors · consolidate marketing agencies · one agency for website ads and outbound · marketing vendors blaming each other · single vendor for marketing and sales
One team, one number. Kinetic at $10,000 a month runs the site, the content, the ads, and the outbound seat with a meeting number in writing. Critical Mass adds TV and a second seat, per brand. Pricing is published.
Count the seams
Four vendors create six handoffs: ad to page, page to form, form to follow up, content to outreach, outreach to site, and everything to reporting. Each handoff loses leads and gains an excuse. More than 70 percent of marketing leads are never contacted by sales, and the number is worse when the lead crosses a company boundary on the way. You are also paying four account managers, four reporting cadences, and four onboarding cycles for one pipeline.
Why the parts share a team here
The person who writes your cold email wrote your website, so the prospect's diligence confirms the outreach. The person who builds the landing page reads the search term report, so the page matches the query. The objection heard on a Tuesday call is in the ad copy by Friday. None of that is possible across vendor boundaries, and all of it is why our case study clients saw leads grow faster than traffic: 6.5x form fills against 3.7x clicks for one, 7.2x against 4.1x for another.
What consolidation costs and saves
Separately, credible vendors run $2,000 to $10,000 for SEO, $1,500 to $7,500 for ads management, $5,000 to $15,000 for appointment setting, plus a web retainer. That stack runs $10,000 to $35,000 a month with the seams unowned. Kinetic runs all of it for $10,000 plus ad spend, with one report, one call a week, and one number in writing. The parts are cheaper together because they share a team.
Questions on this problem
No. Most clients transition over the 90 day ramp, keeping any vendor that runs one channel well until our system is producing.
Keep them for product work. The marketing site has to be built by the team that runs the ads and the outbound, or the seam comes back.
The founder, on every account. One name, one number, one weekly call.
George Stoff, Founder and Lead Engineer
Thirty years building software, brands, and demand. On every account.