Glossary

Answer engine optimization (AEO)

Structuring pages so AI answer engines such as ChatGPT, Perplexity, and Google AI Mode can extract and cite them: one question per page, the answer in the first 40 words, a quotable figure, server rendered HTML, and entity schema.

Only about 12 percent of AI cited URLs overlap with Google's top ten organic results, so AEO is a separate discipline from ranking, with entity pages and third party mentions doing most of the work.