Resources
The standards we publish.
Written for the people on the buying committee who are not the founder: the CFO who has to approve the fee, the CRO who has to accept the meetings, and the compliance officer who has to sign the BAA.
- MeasurementHow long marketing takes to work, and how we measure itSix month minimum, two clocks, published thresholds by channel, and the sales cycle data behind the rule.
- For the CFOAgency versus in house: the modelFully loaded 24 month cost of a hire against each tier, and the break even meeting count at your deal value.
- For the CROWhat counts as a meetingThe definition in every agreement, the verification process, and what happens when a meeting fails it.
- For complianceHIPAA posture and sensitive data governanceTen operating commitments and a four step process, printable for the compliance officer.
- DiagnosticThe Pipeline Ownership AuditTen questions, a score, a tier recommendation, and a written diagnosis. About six minutes.