Resources
The standards we publish, before the pitch.
Written for the people on the buying committee who are not the founder. The CFO who has to approve the fee. The CRO who has to accept the meetings. The compliance officer who has to sign the BAA. And the founder who wants a diagnosis before a first call.
Start here
The Pipeline Ownership Audit
Ten questions. Six minutes. A score, a tier recommendation, and a written diagnosis. Bring it to your team before you bring us to a call. If the audit tells you you are already fine, we are the ones who wrote the questions that said so, and we would rather you know that than pay us for something you do not need.
For the buying committee.
For the CFO.
The agency-versus-in-house model.
The fully loaded 24-month cost of a marketing hire against each Isovertic tier, and the break-even meeting count at your deal value. Bring your salary bands, load percentage, and deal value; the model does the rest. This is the resource we most often send before a first call, because CFOs would rather see the math than the pitch.
For the CRO.
What counts as a meeting.
The definition of a qualified meeting in every Isovertic agreement, the verification process, and what happens when a meeting fails the standard. If the CRO does not accept the meetings, the meetings are not real. So the definition ships in writing before the program starts. This document is that definition.
For the compliance officer.
HIPAA posture and sensitive-data governance.
Ten operating commitments and a four-step process, printable for the compliance officer. Covers our business-associate status, BAA workflow, form and pixel handling, server-side conversion tracking, PHI exclusions, consent language, and the review path for any content that touches clinical claims. Everything the compliance officer needs to sign the BAA and everything the security officer needs to route the data.
For the founder.
How long marketing takes to work, and how we measure it.
The one-year minimum, the two-clock scorecard, the published thresholds by channel, and the sales-cycle data behind the rule. If you have been asked to defend a 12-month engagement to a board that wants revenue at 90 days, this is the document to send them. It carries the sources.
The argument, in one field note.
If you want the whole thesis in one read, start here: The pipeline-ownership gap, our long-form argument for why the current agency model cannot own the pipeline and what has to change. It cites every claim, names every source, and ends where every Isovertic engagement begins: with a specific offer to look at your best-converting landing page and tell you what is firing.
If you have made it this far and want to see whether this fits, send us your best-converting landing page URL. In about ten minutes we will tell you what is firing, whether any of it is a lawsuit, and whether you are already fine. Sometimes the honest answer is that you are fine, and we are happy to say so and hand you back your afternoon.