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The Pipeline Ownership Audit

Who owns your number?

Ten questions, about six minutes. You get a score, a tier recommendation, and a written diagnosis you can keep or ignore. Nobody calls you unless you ask.

Question 1 of 100 percent
How many marketing and sales vendors do you have under contract today?

Why these ten questions.

Five of them count double: how many vendors you pay, who owns the number, how many meetings you booked last month, what each one cost, and when you need the next ones. Those five predict whether a pipeline exists. The other five, publishing cadence, a written meeting definition, regulated buyers, cycle length, and the trigger that brought you here, decide which tier fits and when revenue can honestly be judged.

The score is not a grade. A high score means the ownership gap is large and the fix is worth more. A low score means start small and measure.

The division of labor

Your only job is to close.