How it works
The five-step system that books qualified meetings
Isovertic is the growth agency for healthcare, pharma, biotech, medical devices, and life sciences. We build the website, run the advertising, publish the content, and book the meetings. One team, one number, one clock. This page is for the founders, CEOs, presidents, VPs of commercial, chief scientific officers, chief medical officers, and practice administrators who want to see the whole system before they buy.
The system has one purpose: bring the buyer already searching for what you sell to a qualified meeting with your sales team. The website does the first part. The five other steps make that work reach farther, move faster, or become teachable inside your company.
Every engagement uses the same five steps: Build, Rank, Run, Buy, and Book. Educate, the training that hands the work to your own team, is an add-on. Your package sets which steps we operate and how deep each one goes.
The five steps, plus the training that hands them over.
- 01BUILDWe rebuild your website so the pages, proof, pricing, and next step are all in front of the buyer. Included in every package.
- 02RANKWe publish on a steady rhythm so your site earns visibility in Google and in the AI-generated answers that now appear at the top of search results.
- 03RUNWe run Google Ads against the exact phrases your buyers type when they are actively shopping. We report cost per booked meeting, not clicks.
- 04BUYWe buy streaming TV, cable, broadcast television, and radio when the math supports it so your brand is recognized when your buyer sees your name in Google.
- 05BOOKWe call and email the people your sales team needs to meet, then book the meeting with a short summary of who they are and what they want.
- 06EDUCATEWe hand your team the step-by-step written instructions and the training to run any of this in-house when they are ready.
The last step is yours: close.
The five steps, plus the training add-on
Step 01
Build. The website that answers buyer questions
What it does. Build gives you a website that answers the questions your buyers actually type. It is your best salesperson working alone at 3 a.m., presenting the proof, the price, and the next step before your team enters the conversation. Whether the buyer is a chief medical officer weighing a new device, a principal investigator sourcing an antibody, a VP of regulatory checking a claim, or a director of billing pricing a revenue-cycle vendor, the site has to answer in language they trust.
What shows up. A full website rebuild, included in every package, valued at $15,000 across the year. Hosting included. You own your code and your domain. A site that loads fast and can be found by search engines and AI answer engines. Proof, pricing, and the next step visible on every page.
Honest limit. We build on our own stack. If you must stay on Wix or Squarespace, we are not the right shop and we will say so on the first call.
Step 02
Rank. Published answers your buyers already look for
What it does. Rank puts a steady publishing rhythm behind the site. Articles, a newsletter, and social posts written by people who understand your subject, reviewed against your evidence and claim rules, and published on a real cadence.
What shows up each month. Published articles on your site, one at Ground State and more at higher packages. A newsletter sent to your list. Eight to 16 social posts across your active channels. At Amplification and above, a YouTube channel with research, script, production, and publishing. A short monthly report on what was published, how it performed, and what is next.
Honest limit. Search results build over time. You should see early movement from month three, more useful momentum from month six. Google's own guidance says changes to search visibility can take four months to a year, per Google Search Central. If the calendar needs meetings sooner, pair Rank with Run.
Step 03
Run. Google Ads measured in meetings, not clicks
What it does. Run manages Google Ads around the searches your buyers make when they need an answer now. The measure is a qualified meeting on your calendar and what it cost to book. Clicks are a receipt, not a result.
What shows up. One campaign at Excitation, more at Amplification and Quantum Leap. A landing page for each campaign, refreshed as needed. Weekly build, review, and adjustment. A monthly report with cost per booked meeting.
Honest limit. Below about $1,000 a month in Google Ads spend, the platform does not collect enough activity to produce reliable results. If that is your budget, Ground State plus organic work is the honest recommendation.
Step 04
Buy. Streaming television, broadcast, and radio when recognition helps
What it does. Buy places advertising in streaming television, broadcast, and radio when name recognition assists the sale. It gives growing healthcare, pharma, biotech, medical device, and life sciences companies access to media options that used to require a much larger operation.
What shows up. Available at Amplification and Quantum Leap. Creative, buying, and reporting from one team. Measurement that connects spend to inbound activity.
Honest limit. Media is useful when recognition helps close a high-consideration sale, such as regional healthcare or a complex business purchase reviewed by five or more people. It is not the first move for a company whose website cannot yet be found or defended.
Step 05
Book. Qualified meetings on your calendar with a written brief
What it does. Book runs outbound for you through phone, email, and LinkedIn. We contact the people your sales team needs to meet, qualify the conversation, and put a qualified meeting on your calendar with a written brief for your salesperson before they take the call.
What shows up. At Amplification, one person on our team calls and emails your prospects. At Quantum Leap, two people do. You can add another person, or a conference sprint for one trade show. Both are priced on the pricing page. For each meeting, we agree in advance what counts, check that it happened, and report what it cost. We do not promise how many.
Honest limit. Calling and emailing before the website can back up the message wastes the buyer's time. If the site does not say what the email says, we finish the website before outreach starts.
Step 06
Educate, an add-on. Runbooks for the team you already have
What it does. Educate hands the operating instructions to your team. We spend one or two days at your office, write the instructions for the steps that team will run, and hold a follow-up call at 30 days. The people who do the work teach it, including outside specialists when the subject needs them.
What shows up. One department, one day, $5,000: up to 15 people and one step taught in depth. Full team, two days, $20,000: up to 40 people, all five steps, and a developer track. A Protocol day for current clients, $3,500.
Honest limit. Training works when your team can commit one focused day. If they cannot, do not buy it.
How the system is measured
The first 90 days are a written ramp with deliverables named in the agreement. Every 30 days we report the leading signs: publishing, site activity, advertising results, conversions, and cost per meeting where paid work is active.
At months six and 12 we review pipeline and revenue against your actual sales cycle. Sales cycles in healthcare, pharma, biotech, medical devices, and life sciences tools and diagnostics are often long, so pipeline and revenue measured before a year are not a fair read of the work. A buying committee can include a chief scientific officer, a chief medical officer, a VP of regulatory, a practice administrator, a director of billing, procurement, and legal.
Proof, before the pitch
Ingenious Targeting Laboratory, a mouse model company selling to research scientists, moved from 13 monthly form submissions to about 64 in its first eight months with Isovertic. Organic search traffic rose 3.7 times in that period. Internal, September 2026.
Sydra Health, a revenue-cycle company serving healthcare billing directors, went from no online presence in mid-June 2026 to roughly one qualified meeting a week on about $1,000 in monthly advertising spend and the entry package of site work. Internal, September 2026.
These are examples of what happens when the site can carry the sales argument. We agree what counts as a qualified meeting, we check that it was held, and we report the cost.
Start where you are
If you know which package you want, start on the pricing page with card or bank debit. No call required.
If you would rather talk it through, book a pipeline call and send us your best-converting landing page. In about ten minutes we will tell you what is working, what is not, and whether the fix is the site, the offer, or the follow-up. Sometimes the honest answer is you are already fine, and we are happy to say so and hand you back your afternoon.
Questions on the process.
Up at any time. Down at the end of the ramp or at any quarter end after it, inside the same 12-month engagement.
The same senior team on every package, running the method George engineered and Kristen built the operation around. There is no junior package of staff behind the lower price. The lower price buys fewer steps, not a different team. George is the source and the escalation path on every account.
Access to your domain, ad accounts, and CRM, a point of contact who can approve in 48 hours, and, if your content makes clinical claims, a named reviewer with an MD or PhD.
The people who own this.
George Stoff, Founder and Lead Engineer
Full-stack engineer with more than 30 years building the systems companies sell through. He built the method Isovertic runs on and stays on every account as the standards owner and the escalation path. When search algorithms shift or a compliance question comes up, you get his engineering judgment. Day-to-day execution runs on the team he trained.
Kristen Coughlin, Chief Operating Officer
Trained molecular biologist. Ten years selling translational research products, then institutional operations at the Yale School of Medicine. She documented George's method, trained the team on it, and built the operation so the same system runs the same way on every account.
If you know which package you want, start on the pricing page with card or bank debit. No call required. If you would rather talk it through, send us your best-converting landing page URL. In about ten minutes we will tell you what is working, what is not, and whether the fix is the site, the offer, or the follow-up. Sometimes the honest answer is you are already fine, and we are happy to say so and hand you back your afternoon.