Glossary

Connected TV (CTV)

Television advertising delivered through streaming services on internet connected TVs, bought programmatically against geography and audience with a frequency cap and a completion rate you can read the next day.

Blended 2026 CPMs run about $26 per thousand impressions. A regional business can test at $10,000 to $15,000 a month; our Critical Mass tier carries a $25,000 monthly media minimum.