Problem · Healthcare
Our flagship location is full and the other three are half empty.
The group runs one website, one Google Ads campaign, and one report, and the leads go where the leads have always gone: the location with the original physician and the strongest reviews. The other locations get the overflow, which is not a marketing strategy. Each location is its own market and needs its own pages, its own campaign geography, and its own number.
How people search thismulti location medical practice marketing · uneven patient volume across locations · location pages for medical group seo · google ads per location healthcare · how to fill a new practice location
Kinetic at $10,000 a month runs multiple Google Ads campaigns with A/B testing and multiple landing pages, one per location and service line, with a weekly call. Groups treating each location as a brand run Critical Mass from $25,000, per brand. Pricing is published.
Why one campaign cannot balance a group
A single campaign spends where clicks are cheapest and conversions are highest, which is the flagship's geography and the flagship's reviews. The new location gets fewer impressions, a worse quality score, and a landing page that lists it fourth. Google Business Profiles compound the effect: the flagship has 400 reviews and the new site has 12, so the map pack sends everyone to the flagship. Nothing in that system is trying to fill location three.
One page, one campaign, one number per location
A location page for each site with its providers, its services, its parking, and its schema, plus service line spokes that name the town. A campaign per location with its own geography, budget, and negatives, landing on that location's pages. A review velocity system per location so the new site closes the gap. And a report with one row per location: inquiries, booked consults, cost per consult. When location three's number is visible every week, location three fills.
Use the flagship's overflow deliberately
When the flagship is booked six weeks out, the front desk script offers the nearest location with an appointment this week, and the site shows real availability by location where the scheduling system allows it. That alone shifts 10 to 20 percent of new patients in most groups, at no ad cost. Then TV: streaming buys by ZIP code around the under filled locations, on Critical Mass, make the new site the one homeowners in that town have seen on screen.
Questions on this problem
No. One site with one real page per location and per service line, each with local schema. Separate sites only when the locations are separate brands.
$3,000 a month per campaign is the floor for stable reading. A four location group typically runs $12,000 to $20,000 in spend plus the tier fee.
Yes. A seat working referring physicians within that location's radius fills a specialty site faster than ads alone. That is the Kinetic seat, pointed at one geography.
George Stoff, Founder and Lead Engineer
Thirty years building software, brands, and demand. On every account.