Answers · Updated 2026-09-04
Who actually buys in an academic lab, the PI or the lab manager?
For purchases under roughly $50,000, the lab manager or core facility director handles vendors, compares quotes, and places the order. The PI approves. Outbound to lab managers gets read; outbound to PIs with no context gets deleted.
Sequences that reference the lab's recent publication and the model it implies land. Timing matters too: outreach converts in the months after grant notices go out, when the money is real and the timeline is short.
Answered by Kristen Coughlin, Chief Operating Officer
Where this lives in the system
Amplification, $10,000 per month on a 12 month term, plus ad spend
The full pipeline: publishing, paid search, outbound, weekly review, and the option to add the compliance stack for regulated buyers.
Pricing is published