Technical B2B
Technical B2B marketing agency: for buyers who read the docs before the pitch.
Developer tools, infrastructure, and technical SaaS sell to people who distrust marketing on sight and decide from documentation, benchmarks, and what a peer said. We build for that reader: pages with a technical spine, search and AI citation as the distribution channel, paid search steered to qualified meetings, and outbound written by people who can read a changelog.
Catalyst when the site exists and paid demand does not. Kinetic when the founder is still the only person booking meetings and the buying committee includes an engineering lead who has to be reached on their own terms. Pricing is published.
Build: a site an engineer will not bounce from
Server rendered on Next.js, schema on every page, documentation and pricing one click from anywhere. Technical buyers check the docs and the price before they read a headline, and a site that hides either loses the visit. The same stack we sell is the stack this site runs on.
Rank: content written to be cited, not skimmed
Comparison pages, integration pages, and how it works pages structured for the queries engineers actually type and for the AI engines that now answer them. We have published a 147 page system for a scientific audience with the same discipline; the method transfers to any reader who checks claims.
Run and book: paid demand and outbound with a technical register
Search campaigns steered by cost per qualified meeting rather than cost per lead, and outbound sequences that reference the prospect's stack, their last release, or the problem in their job posting. Meetings are defined in writing before the program starts.
Does this fit you? Five questions
Your buyer evaluates with documentation, a trial, or a benchmark before talking to sales. Your sales cycle runs one to nine months and involves an engineering decision maker. You have a founder or product lead who can explain the product and no one dedicated to prospecting. Your content today is either release notes or nothing. You need meetings inside two quarters, not a brand campaign. Four or five yes answers and Kinetic fits. Two or three and start with Catalyst. Fewer, and paid search alone may be the honest answer.
What founders ask first
Content is produced inside a documented technical system with terminology controls and a named reviewer. We write to the standard of the reader, and for technical products that reader is an engineer.
We build the demand side: the site, the content, the search, and the outbound that gets an engineering lead into a conversation. Activation inside the product is yours.
With sequences that reference something true about their stack or their last release, sent by a person who can answer a technical reply. Generic sequences to engineers get reported as spam, and we do not send them.
Two clocks. Leading indicators every 30 days, revenue at the month that matches your cycle, written into the agreement. The standard is published.
George Stoff, Founder and Lead Engineer
Thirty years building software, brands, and demand. On every account.