Answers · Updated 2026-09-04
What content should a small biotech publish every month?
One technical post that answers a question a researcher types, one newsletter to your own list, and eight social posts that show the lab rather than stock photos. That is the Ground State cadence and it is enough to be found and cited.
The post gets a question in the title and the answer in the first 40 words. The newsletter repeats the answer to people who already trust you. Social carries the founder's voice, because personal accounts reach several times what company pages do.
Answered by Kristen Coughlin, Chief Operating Officer
Where this lives in the system
Ground State, $3,000 per month on a 12 month term
The compounding layer. One published article, one newsletter, eight social posts, and a monthly report, running without a meetings program.
Pricing is published