Answers · Updated 2026-09-04

What content should a small biotech publish every month?

One technical post that answers a question a researcher types, one newsletter to your own list, and eight social posts that show the lab rather than stock photos. That is the Baseline cadence and it is enough to be found and cited.

The post gets a question in the title and the answer in the first 40 words. The newsletter repeats the answer to people who already trust you. Social carries the founder's voice, because personal accounts reach several times what company pages do.

Answered by Kristen Coughlin, Chief Operating Officer