Answers · Updated 2026-09-04
When should a CRO start outbound sales instead of relying on referrals?
When new business still comes from PIs who trained in the same two labs, and revenue tracks the grant calendar. Usually around $3 million. Before that, content and a site that carries the technical comparison return more per dollar.
Outbound for a CRO is one seat to lab managers with meetings verified against the meeting quality standard, on Amplification at $10,000. Someone on your side with scientific credibility has to take the meeting.
Answered by Kristen Coughlin, Chief Operating Officer
Where this lives in the system
Amplification, $10,000 per month on a 12 month term, plus ad spend
The full pipeline: publishing, paid search, outbound, weekly review, and the option to add the compliance stack for regulated buyers.
Pricing is published