Problem · Startups
Every agency we talk to starts at $10,000 a month and we do not have it.
The full service floor in this category was $8,500 a month for years, ours included. A seed stage company cannot put that in the model, so it hires a freelancer for the blog, another for the ads, and a founder's cousin for social, and owns every seam between them. The floor moved. Here is what $2,500 and $5,000 buy when the same team that runs the $25,000 engagement runs them.
How people search thisaffordable marketing agency for startups · marketing agency under $5000 a month · seed stage marketing budget · cheap b2b marketing that works · what can I get for $2500 a month marketing
Baseline at $2,500 a month: a newsletter, a post written to be found and cited, eight social posts, and a one page report. Catalyst at $5,000 plus ad spend: content doubled, one Google Ads campaign, a landing page, lead follow up within a business day, a monthly call. Same team as Kinetic. Pricing is published.
Why the floor could move
AI runs scheduling, deployment, data collection, research, and reporting on every account. Humans create, design, review, test, and engage. You pay for judgment, not for hours spent scheduling posts. That split is why a tier can start at $2,500 instead of $8,500 without a junior tier of staff behind the lower price. Baseline buys fewer steps of the system than Kinetic, not a different team.
What $2,500 actually produces
One page a month that answers a question your buyers type, with the answer in the first 40 words, one number a reader can quote, and schema so search and AI engines can name the entity. A newsletter that repeats the answer to your own list. Eight social posts from the founder's account, which reaches several times what a company page does in B2B. Twelve months later you own twelve searches and a list that opens your email. That is the demand environment the eventual hire, or the eventual Kinetic upgrade, lands in.
When $5,000 is the right number
When there is budget for paid demand and a closer to take the calls it produces. Catalyst adds one Google Ads campaign against commercial intent terms, a landing page built for the query, and a person working every lead within one business day. $3,000 a month in spend is the floor for stable reading. A seed company at $5,000 plus $3,000 in spend has content, paid demand, and follow up for less than half a junior marketing hire, with a 90 day number in writing.
Questions on this problem
It is the content step of the same six step system, run by the same team, on the same stack. The pages are built to be cited and to become the landing pages when you add ads.
Up at any time. Everything built on Baseline is the foundation Catalyst and Kinetic run on, because the team that built it is the team that runs them.
Included on a 12 month term at every tier, including Baseline. Month to month, $15,000 up front. Repo and domain are yours either way.
George Stoff, Founder and Lead Engineer
Thirty years building software, brands, and demand. On every account.