Answers · Updated 2026-09-04

What is the difference between the Ground State and Excitation tiers?

Ground State, $3,000, is content only: a newsletter, a blog post, eight social posts, and a report each month. Excitation, $5,000 plus ad spend, doubles the social and adds one Google Ads campaign, a landing page, lead follow up, and a monthly call.

Ground State runs step two of the system, Rank. Excitation runs steps one through three. The difference is paid demand and a human on the account every month rather than a report.

Answered by George Stoff, Founder and Lead Engineer