Answers · Updated 2026-09-04

Can our in house marketing team run your system instead of hiring you monthly?

Yes. That is what the Protocol is for. Your team is taught the system at your office and keeps the eight runbooks in your brand: content production, page build, Google Ads, outbound, lead handoff, reporting, MLR review, and HIPAA rules.

The runbooks are licensed to one company for internal use, no resale and no redistribution to an agency. Agencies who want to run the system for their clients ask about the agency license.

Answered by George Stoff, Founder and Lead Engineer