Answers · Updated 2026-09-04
What is the minimum ad spend to run Google Ads for a B2B or healthcare company?
Plan $3,000 a month as a floor for one campaign against commercial intent terms, $10,000 for multiple campaigns with A/B testing. Below $3,000 the campaign cannot exit learning fast enough to be read weekly.
Spend goes to Google in your own account, which you own. Fees pay the team. Excitation runs one campaign; Amplification runs several with landing pages per audience and the search term report read weekly by a person.
Answered by George Stoff, Founder and Lead Engineer
Where this lives in the system
Excitation, $5,000 per month on a 12 month term, plus ad spend
Content plus paid demand, with a human on the account.
Pricing is published