Answers · Updated 2026-09-04

What is the minimum ad spend to run Google Ads for a B2B or healthcare company?

Plan $3,000 a month as a floor for one campaign against commercial intent terms, $10,000 for multiple campaigns with A/B testing. Below $3,000 the campaign cannot exit learning fast enough to be read weekly.

Spend goes to Google in your own account, which you own. Fees pay the team. Catalyst runs one campaign; Kinetic runs several with landing pages per audience and the search term report read weekly by a person.

Answered by George Stoff, Founder and Lead Engineer