Answers · Updated 2026-09-04

How do you market a diagnostics startup before it has a sales team?

Publish the validation data and the intended use as pages a clinician or a lab director can find, run one Google Ads campaign against the test name and indication, and hold outbound until someone on your side can take the meeting.

Pre revenue, Baseline gives the company a voice at $2,500. With a seed budget, Catalyst adds paid demand and a landing page per audience. Any claim about performance goes through the review gate first.

Answered by George Stoff, Founder and Lead Engineer