Answers · Updated 2026-09-04

How do I show pipeline progress to a board before we have a sales team?

With a 90 day ramp that has deliverables in writing: pages live, campaigns running at a stated cost per lead, and at Kinetic a meeting number. Paste the agreement into the board update and report against it monthly.

A board wants a number that was committed to before it was hit. That is why every tier states its deliverables in the agreement and why we publish pricing so the cost line is in the model from day one.

Answered by George Stoff, Founder and Lead Engineer