Answers · Updated 2026-09-04

What happens in the first 90 days of an engagement?

Weeks 1 to 2: onboarding, accounts, the review gate if needed, and the first content calendar. Weeks 3 to 6: publishing live, landing pages and campaigns built, outbound approved. Weeks 7 to 12: weekly optimization, first meetings, a written day 90 review.

After the ramp the engagement runs month to month unless you took a term for the website. The day 90 review is against the deliverables in your agreement, not against a slide.

Answered by George Stoff, Founder and Lead Engineer