Answers · Updated 2026-09-04

What is service line SEO for a healthcare practice?

One hub page per service line with spoke pages for symptoms, treatment, recovery, and referral, each matched to a Google Ads ad group. For one client that was a seven page concussion program hub built ad group by ad group.

It works because patients search the symptom before the practice. Every service line in a group can run this way, and the structure is what AI search pulls from when someone asks the symptom question.

Answered by George Stoff, Founder and Lead Engineer