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Answers · Updated 2026-09-04

Why do most marketing leads never get a sales call?

Because the handoff between marketing and sales belongs to nobody. A quote request that waits four days is a quote request answered by a competitor.

The fix costs discipline before it costs money: a response time standard and a written follow up sequence. On Excitation, inbound leads get an automated reply within 30 seconds.

Answered by George Stoff, Founder and Lead Engineer

Where this lives in the system

Excitation, $5,000 per month on a 12 month term, plus ad spend

Content plus paid demand, with a human on the account.

Pricing is published

The division of labor

Your only job is to close.