Answers · Updated 2026-09-04

Why do most marketing leads never get a sales call?

Because the handoff between marketing and sales belongs to nobody. More than 70 percent of marketing leads are never contacted by sales at all. A quote request that waits four days is a quote request answered by a competitor.

The fix costs discipline before it costs money: a response time standard and a written follow up sequence. On Catalyst, leads are worked within one business day; the lead handoff runbook is the fifth runbook in the Protocol.

Answered by George Stoff, Founder and Lead Engineer